Privacy Policy for Metra Media
1. Introduction
Metra Media (“we,” “us,” or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website, metra-media.com, or engage with our services. We are driven by a privacy-first philosophy and adhere strictly to applicable data protection frameworks, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
We encourage you to read this policy carefully. Your use of metra-media.com signifies your understanding of and agreement to the practices described herein.
2. Scope and Data Controller
This Privacy Policy applies to all personal data collected through metra-media.com and through any related online or offline interactions with us. For the purposes of data protection legislation, Metra Media is the data controller of the personal data we collect and process.
If you have any questions regarding our privacy practices or how we handle your personal information, please contact us at [email protected].
3. Categories of Personal Data We Process
We collect and process different categories of personal data, depending on how you interact with us. These categories may include:
a. Usage Data
Information about how you use our website, including browser type and version, IP address, referring URLs, session data, device events (e.g., system activity, crashes), and browsing behavior.
b. Account Data
Information you provide when you register or communicate with us, such as full name, email address, physical address, and phone number.
c. Profile Data
Details derived from your interactions with metra-media.com, including preferences, past purchases, usage patterns, content interests, and behavioral signals.
d. Communication Data
Records of communications you send to us, including customer support queries, emails, service requests, and feedback submissions.
e. Technical Data
Data gathered from the device and systems you use to access our services, such as device identifiers, operating systems, network information, browser configurations, and hardware characteristics.
f. Transaction Data
Details of payments made, including payment identifiers, order history, shipping and delivery information, and transaction timestamps.
g. Preference Data
Information pertaining to your consent status for email communications, engagement with marketing campaigns, and product or content interests.
4. Legal Bases for Processing Personal Data
We rely on several lawful bases to process your personal data:
– Performance of a contract: Where processing is necessary for the performance of a contract to which you are a party, or to take steps at your request before entering into such a contract.
– Consent: Where you have provided voluntary, informed, and revocable consent.
– Legitimate interests: Where processing is necessary for our legitimate business interests and is not overridden by your data protection rights.
– Legal obligation: Where processing is required to comply with a legal obligation.
5. Your Privacy Rights
Subject to the limitations set forth in applicable laws, you have the following rights in relation to your personal data:
– Right to Access: Obtain confirmation of whether we process your personal data and, if so, access a copy.
– Right to Rectification: Correct inaccurate or incomplete personal data.
– Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data under certain conditions.
– Right to Restriction of Processing: Request that we temporarily or permanently cease processing all or some of your personal data.
– Right to Data Portability: Request delivery of your personal data in a structured, commonly used, and machine-readable format, or transmission to another controller.
– Right to Object: Object to the processing of your personal data based on legitimate interests or for direct marketing purposes.
– Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time.
To exercise any of the above rights, please contact us at [email protected]. We may require identity verification before fulfilling such requests.
6. Data Security Measures
We implement a range of technical and organizational measures to ensure the confidentiality, integrity, and availability of your personal data. These include:
– Advanced encryption protocols during data transmission and storage
– Role-based access controls and authentication safeguards
– Regular software updates and vulnerability assessments
– Role-appropriate privacy training for employees
– Scheduled backups and disaster recovery procedures
Despite our efforts, the transmission of data over the internet cannot be guaranteed to be 100% secure. You use metra-media.com at your own risk.
7. International Data Transfers
Where we transfer personal data across borders, such transfers will only occur where we have ensured adequate protections are in place. These may include:
– Data processing agreements incorporating the European Commission’s Standard Contractual Clauses (SCCs)
– Transfer based on adequacy decisions approved by the European Commission
– Additional security and organizational safeguards to protect your data in accordance with GDPR and CCPA
8. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, regulatory, accounting, or reporting requirements. Retention periods vary as follows:
– Usage Data: 12 months from collection
– Account Data: Duration of account activity + 24 months
– Profile and Preference Data: 36 months from the last interaction
– Communication Data: 24 months from last communication
– Technical and Transaction Data: 7 years for legal compliance
Once the applicable retention period expires, personal data is securely deleted or anonymized.
9. Cookie Policy
We use cookies and similar technologies to improve your experience on metra-media.com. Cookies are categorized as follows:
a. Essential Cookies
Required for core site functionality (e.g., user login, authentication, session management).
b. Functional Cookies
Enable website enhancements, such as user preferences and localized content delivery.
c. Analytics Cookies
Help us understand how users engage with the site through aggregated data (e.g., Google Analytics).
d. Performance Cookies
Monitor site performance and improve reliability and responsiveness.
10. Cookie Management and Compliance
Upon first visit to metra-media.com, you will be presented with a cookie banner allowing you to accept or customize cookie preferences. You may revisit and modify these settings at any time via our cookie settings interface. For users located in the European Economic Area or California, we honor Do Not Track (DNT) signals and comply with opt-in or opt-out requirements as per GDPR and CCPA.
11. Children’s Privacy
Protecting the privacy of minors is of paramount importance. metra-media.com is not intended for children under the age of 13, and we do not knowingly collect personal data from anyone under this age. If you are a parent or guardian who believes your child has provided personal data to us, please contact us promptly at [email protected] so that we may take appropriate action.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Where legally required, we will notify users of material changes via email or through a prominent notice on our site. Continued use of metra-media.com following any changes constitutes acceptance of the updated Privacy Policy.
13. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or our handling of your personal data, you may reach us at:
Email: [email protected]
Website: https://metra-media.com
We are committed to ensuring that your personal data is handled responsibly, transparently, and in full compliance with applicable privacy laws. Please do not hesitate to contact us with any privacy-related concerns.
