Privacy Policy
Metra Media is committed to safeguarding the privacy and personal data of our users. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you access our website, metra-media.com. We maintain the highest standards of privacy protection and data security and comply with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable data protection regulations.
1. Introduction – Commitment to Privacy and Data Protection
Your privacy is of utmost importance to us. At metra-media.com, we are dedicated to processing your data transparently, lawfully, and securely. This Privacy Policy reflects our strong commitment to data protection and is designed to inform you about your rights, how we use your personal data, and how we keep it secure.
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to all users of metra-media.com and any associated services. Metra Media acts as the “Data Controller” for the personal data you provide through our websites and digital platforms. For inquiries relating to your personal data, please contact us at [email protected].
3. Categories of Data Processed
We collect and process the following categories of personal data depending on how you interact with our services:
a. Usage Data
Includes data about your visits to metra-media.com, such as browser type, IP address, page views, session duration, referring pages, and navigational data.
b. Account Data
Comprises information provided at the time of creating an account or interacting with our services, including full name, billing/shipping address, email address, and telephone number.
c. Profile Data
Includes personal preferences, behavioral data, prior purchases, feedback, and survey responses.
d. Communication Data
Data gathered through your interactions with our support and contact forms, including emails, phone logs, and support tickets.
e. Technical Data
Device-specific data related to the hardware and software you use to access our services, including operating system, browser type/version, screen resolution, and system configurations.
f. Transaction Data
Purchase and payment processing information, order history, shipping and delivery details, and related financial information (processed through secure third-party services).
g. Preference Data
Selections related to marketing communication consents, newsletter subscriptions, personalized content, and product/service interest categories.
4. Legal Bases for Processing
We rely on lawful bases as required under applicable privacy laws to collect and process your data:
– Consent: When you voluntarily provide data or opt-in to marketing and communications.
– Contract: Where processing is necessary to fulfill our contractual obligations with you.
– Legitimate Interest: To improve our services, protect the integrity of metra-media.com, and ensure security and operational efficiency.
– Legal Obligation: Where we are required by law to process or retain your information.
5. Your Rights
You are entitled to the following rights regarding your personal data:
– Right of Access: To know what data we hold and how it is used.
– Right to Rectification: To correct incorrect, incomplete, or outdated data.
– Right to Erasure: To request deletion of your data, subject to certain exceptions.
– Right to Restriction: To limit the processing of your data in certain circumstances.
– Right to Data Portability: To receive a copy of your data in a machine-readable format for transfer to another service provider.
To exercise any of these rights, please contact us at [email protected]. We will respond in accordance with applicable data protection laws.
6. Security Measures
The security of your data is paramount. We implement technical and organizational safeguards to protect your information, including:
– End-to-end encryption of sensitive data
– Industry-standard access control protocols
– Secure server infrastructure and firewalls
– Routine data backups
– Regular security audits and vulnerability assessments
– Employee training on data protection best practices
7. International Transfers
Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA) or California. Where applicable, such transfers are conducted under safeguards including Standard Contractual Clauses approved by the European Commission, ensuring that your data continues to benefit from robust protection regardless of location.
8. Data Retention
We retain your data only for as long as necessary to fulfill the purposes for which it was collected, including legal, regulatory, tax, accounting, or reporting obligations. Data retention periods include:
– Account Data: Retained for the duration of your account and up to seven years thereafter.
– Transaction Data: Retained based on financial and tax regulations (typically 7 years).
– Technical and Usage Data: Retained for 24 months.
– Communication Data: Retained for up to 3 years post-interaction.
– Preference Data: Retained until updated or the individual opts out.
9. Cookie Policy
Metra Media uses cookies and similar technologies on metra-media.com to enhance user experience. These include:
– Essential Cookies: Required for website functionality and security.
– Functional Cookies: Enable personalization and remembered settings.
– Analytics Cookies: Provide performance metrics and usage data via analytics providers (e.g., IP anonymized Google Analytics).
– Performance Cookies: Track user interactions to improve design and structure.
10. Cookie Management and Compliance
You can manage cookie preferences at any time through your browser settings or via a designated cookie management tool, if available on metra-media.com. Under GDPR and CCPA, users have the right to opt-out of non-essential cookies and tracking technologies. We ensure all cookies subject to consent are disabled until actively enabled by the user.
11. Special Protections for Children Under 13
Metra Media does not knowingly collect or solicit personal information from children under the age of 13. If you are under 13, please do not submit any personal data. If we discover that we have collected data from a child under 13 without verified parental consent, we will promptly delete that information.
12. Policy Updates and User Notifications
We may update this Privacy Policy from time to time to reflect changes in legal, regulatory, operational, or technological environments. Users will be notified of significant changes through metra-media.com or direct communication methods. Continued use of the site after updates signifies acceptance of the revised policy.
13. Contact Us
For questions, concerns, or to exercise any of your data rights, please contact us at:
Email: [email protected]
Website: https://metra-media.com
We are committed to protecting your privacy and ensuring that any personal data you provide is handled in accordance with this Privacy Policy and all applicable data protection regulations. If you have any privacy-related inquiries or wish to file a complaint, please reach out to us at the contact provided above.
